The rise of social media has led to the emergence of a multi-billion dollar “creator economy” that makes it possible for anyone to earn a living by creating and sharing content with their fans. While it’s almost impossible to know how much money the creator economy is worth, one estimate suggests that creators could generate […]
A recent study of consumers confirmed that adverts do influence their buying decisions, though not all advert types are successful. Social Media Ads Drive Sales for Small Business … But Not All Ads Work For example, celebrity endorsement was rated the top ‘Characteristic of a Bad Ad’ in the study by marketing experts Unsupervised, suggesting […]
There are tons of tech tools and trends that may impact your digital marketing strategy. From social media to SEO, it’s important to stay apprised of the latest methods and platforms. These tips from members of the online small business community may help. Prepare for the Evolution of Connectivity New technology brings about new trends […]
There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business must find the options that are most relevant to their needs. But learning from the mistakes and experiences of other small business owners may give you a head start. Here are tips for making the […]
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an […]
Having more than one social media account for your brand may mean reaching more people, but it doesn’t mean businesses can simply post the same content to each platform. If you want to grow your audience, it’s important to differentiate your content across accounts while still ensuring everything feels cohesive and consistent. To help you […]
If you buy something through our links, we may earn money from our affiliate partners. Learn more. Social media is the place where everyone from everywhere can interact with everyone else including individuals and companies. Social media easily facilitates the interactions of people with people, people with companies, and companies with companies. Social media marketing […]
Live events and interactions allow brands to make lasting impressions on consumers. However, it’s not always possible to meet with your target audience in person – especially over the past few years. Luckily, the right media can convey a similar brand experience. That’s where O Hello Media comes in. The company specializes in photos and […]
Social media is a critical tool for a small business’s marketing efforts. With the number of social media users projected to grow to 4.4 billion by 2025, there are numerous opportunities to get your small business in front of your potential customers. However, it’s important to know how to stand out from the competition. To […]
As the country celebrates Presidents Day, former President Donald J. Trump has officially launched his Truth Social app on Apple’s App Store. The goal is to give users of any political affiliation the freedom to speak their mind without any censorship. On Monday morning, just hours after its official launch, it was the top download […]